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Juggling clients, leads, and projects as a business of one is a constant battle. A powerful CRM tool isn't a luxury; it's the central nervous system for a thriving solopreneur business. But which one is right for you?
After running my own online businesses for years and testing dozens of platforms, I've found that the best CRM for solopreneurs is GoHighLevel. However, every solopreneur's needs are different.
Master Comparison
| CRM | Best For | Starting Price | Free Plan? | Key Strength |
|---|---|---|---|---|
| GoHighLevel | Best Overall | $97/mo | No (14-day trial) | All-in-one platform |
| HubSpot | Best Free Option | $0 | Yes | Robust free-forever plan |
| Pipedrive | Best for Sales | $24.90/mo | No (14-day trial) | Visual sales pipeline |
| Freshsales | Best Value | $9/mo | Yes | Built-in phone & email |
| Zoho CRM | Best for Budget | $14/mo | Yes (3 users) | Extensive customization |
| Monday.com | Best for Projects | $12/mo | Yes (2 users) | Visual workflow management |
| Notion | Best DIY Option | $0 | Yes | Ultimate flexibility |
1. GoHighLevel: Best Overall
GoHighLevel isn't just a CRM; it's a complete business-in-a-box. When I first switched, I replaced my email marketing software, funnel builder, and scheduling tool, saving hundreds per month.
Pros: Replaces 5-10 tools, unlimited contacts, white-label capable, powerful automation Cons: Steep learning curve, no free tier, can be overwhelming
2. HubSpot: Best Free Option
HubSpot's free CRM is genuinely useful. It includes contact management, deal tracking, email templates, and basic reporting — more than enough for a solopreneur just starting out.
Pros: Generous free plan, excellent UI, huge ecosystem Cons: Expensive paid tiers, feature-limited free plan
3. Pipedrive: Best for Sales-Focused Solopreneurs
If your business is heavily sales-driven, Pipedrive's visual pipeline management is hard to beat. The interface is clean and intuitive.
Pros: Intuitive visual pipeline, great mobile app, affordable Cons: Limited marketing features, no free plan
4. Freshsales: Best Value
Freshsales by Freshworks offers an impressive feature set at a very competitive price. Built-in phone and email capabilities set it apart.
Pros: Built-in phone, AI-powered lead scoring, affordable Cons: Fewer integrations, learning curve for AI features
5. Zoho CRM: Best for Budget
Zoho CRM offers extensive customization at a budget-friendly price. The free plan supports up to 3 users.
Pros: Very affordable, highly customizable, free plan available Cons: Interface can feel dated, complex setup
6. Monday.com: Best for Project + CRM
If you need project management and CRM in one tool, Monday.com is a strong choice. Its visual boards make it easy to track both projects and clients.
Pros: Visual project management, great collaboration, flexible Cons: Not a traditional CRM, can get expensive
7. Notion: Best DIY Option
Notion is the ultimate blank canvas. You can build a completely custom CRM using databases, templates, and automations.
Pros: Completely free, infinitely customizable, great community templates Cons: Requires setup time, no built-in sales features
The Bottom Line
For most solopreneurs, GoHighLevel offers the best all-in-one value. If you're on a tight budget, start with HubSpot's free plan or Notion. If sales is your primary focus, go with Pipedrive.
